the objective of this project was to create a poster that aligned with the existing brand identity of an already established company.
the first 3 images were the rough drafts we presented in order to decide which one to develop further. in the end, the last image with the plane in the centre of the 0 was selected for the final design.
The inspiration for this poster came to me while sitting in the lobby of a bank waiting to take out a student loan; dreaming of one day taking a vacation and being able to enjoy myself without worrying about if i could afford the trip.
